Privacy Policy — Save The Dog

1Who We Are

AppMasterMind ("we", "us", "our") is the developer and publisher of the mobile game Save The Dog. We are an independent mobile game studio.

This Privacy Policy applies to the game identified by Android package com.appmastermind.savethedog, available on Google Play.

For any privacy-related enquiry, contact us at: appsmastermind@outlook.com

2Scope of This Policy

This policy covers all data handling that occurs when you:

Download, install, or launch Save The Dog
Play any level or interact with any in-game feature
Watch or interact with any advertisement shown in the game

It applies to all versions of the app on Google Play (Android). It does not apply to third-party websites or services linked from this policy page.

📌 Google Play requirement: This Privacy Policy is hosted at a permanent, publicly accessible URL submitted in Google Play Console under Store presence → Store settings → Privacy Policy URL, and also under App content → Privacy Policy.

3Information We Collect

We do not directly collect, store on our servers, or transmit any personally identifiable information (PII). All game data is saved locally on your device only using Unity PlayerPrefs.

The Google AdMob SDK integrated into this game may automatically collect the following data to serve advertisements:

Data Type	Collected By	Purpose	Leaves Device?
Device Advertising ID (GAID / IDFA)	Google AdMob	Ad targeting & frequency capping	Yes — sent to Google
IP Address	Google AdMob	Ad delivery & fraud prevention	Yes — sent to Google
Device model, OS version, screen size	Google AdMob / Unity	Ad rendering & diagnostics	Yes — sent to Google/Unity
Ad interactions (impressions, clicks, completions)	Google AdMob	Ad performance & revenue measurement	Yes — sent to Google
App crash logs & diagnostics	Google Play	Stability monitoring	Yes — sent to Google Play
Current level (`CurrentLevel`, `UnlockLevel`)	Unity PlayerPrefs — on-device only	Save and restore game progress	No — local only
Sound & music toggle (`Sound`, `Music`)	Unity PlayerPrefs — on-device only	Remember audio preferences	No — local only
Ad frequency counter (`ShowAds`)	Unity PlayerPrefs — on-device only	Limit interstitial ad frequency	No — local only

✅ We do not collect your name, email, phone number, location, biometrics, contacts, photos, audio recordings, payment information, or any other sensitive data.

4Legal Basis for Processing (GDPR)

For users in the European Union and European Economic Area (EU/EEA), we are required under GDPR Article 6 to identify the legal basis for processing personal data. The following legal bases apply:

Processing Activity	Legal Basis (GDPR Art. 6)	Explanation
Displaying personalised ads via AdMob	Consent (Art. 6(1)(a))	We rely on your consent (via Google's UMP/consent framework) before serving personalised ads in the EU/EEA.
Displaying non-personalised ads	Legitimate interests (Art. 6(1)(f))	Serving ads is necessary to fund and maintain a free game. Non-personalised ads do not require consent.
Saving game progress locally	Contract / Legitimate interests (Art. 6(1)(b)(f))	Necessary to provide core game functionality — saving progress between sessions.
App diagnostics and crash reporting	Legitimate interests (Art. 6(1)(f))	Necessary to maintain and improve app stability and performance.

📌 EU/EEA users: If personalised ads require your consent, a consent dialogue (powered by Google's User Messaging Platform — UMP) will be shown on first launch. You may change your consent choice at any time via your device ad settings (see Section 8).

5How We Use Your Data

Data is used solely for these purposes:

Show advertisements — banner, interstitial, and rewarded video ads via Google AdMob to keep the game free.
Manage ad frequency — a local counter ensures interstitial ads are shown at most once every 2 completed levels, protecting your experience.
Save game progress — your current and unlocked level numbers are stored locally so you resume where you left off.
Save audio settings — your music and sound on/off preferences are stored locally.
Improve stability — crash and performance data from platform stores help us identify and fix bugs.

We will NEVER use data to:

Sell or rent to data brokers, advertisers (other than AdMob), or any third parties.
Build individual personal profiles beyond what AdMob requires for ad serving.
Make any automated decisions that have legal or significant effects on you.
Send you marketing emails, push notifications, or unsolicited communications.

6Data Sharing & Disclosure

We do not sell, rent, or trade personal information. Data may only be disclosed in these limited circumstances:

Google AdMob SDK — receives device/ad data automatically to deliver ads (see Section 7).
Unity Technologies — may receive device/OS data as part of the game engine runtime (see Section 7).
Legal obligation — if required by law, regulation, court order, or valid governmental request.
Safety — to protect the safety of users, the public, or AppMasterMind.
Business transfer — if AppMasterMind is acquired or merges, data transfers will be subject to this same Privacy Policy. Users will be notified.

⚠️ We do not sell personal data. Our only advertising partner is Google AdMob. We have no partnerships with analytics companies, social media platforms, or any other data-monetisation services.

7Third-Party SDKs & Services

The following third-party SDKs are embedded in Save The Dog. Each collects and processes data independently under their own privacy policy:

Service	Version / SDK	Purpose	Data Collected	Privacy Policy
Google AdMob	Google Mobile Ads SDK	Banner, Interstitial & Rewarded ads	Advertising ID, IP, device info, ad events	policies.google.com/privacy
Google Play Services	Android platform SDK	Core Android platform functionality	Device identifiers, crash data	policies.google.com/privacy
Unity Technologies	Unity Engine	Game engine runtime, rendering, physics	Device/OS info, performance data	unity.com/legal/privacy-policy

AppMasterMind is not responsible for the privacy practices of these third-party services. We select partners that comply with applicable data protection laws and Google Play policies.

8Advertising & Ad Personalization

Save The Dog is a free game supported by in-game advertisements served by Google AdMob. Three ad formats are used:

Ad Format	Where Shown	When Shown	Optional?
Banner Ad	Bottom of home screen	Always visible on home screen	No
Interstitial Ad	Full screen between levels	Max once every 2 levels (controlled by `ShowAds` counter)	No
Rewarded Video Ad	Full screen on demand	Only when you choose to watch to earn ×2 coins or ×2 timer bonus	Yes — fully optional

AdMob may use your device Advertising ID to serve interest-based (personalised) ads. You can opt out of personalised ads at any time:

Platform	How to Opt Out of Personalised Ads
Android 12 and below	Settings → Google → Ads → Opt out of Ads Personalisation
Android 13 and above	Settings → Privacy → Ads → Delete advertising ID

More opt-out options:

youronlinechoices.com (EU/EEA users)
optout.aboutads.info (US users)
optout.networkadvertising.org
adssettings.google.com (Google Ad Settings)

✅ We comply with the Google AdMob Publisher Policies, Google Play Families Policy, and the IAB Transparency & Consent Framework v2.2.

9Children's Privacy — COPPA & GDPR-K

We fully comply with:

COPPA (Children's Online Privacy Protection Act, USA) — children under 13
GDPR-K (GDPR special provisions for minors, EU) — children under 16 in most EU member states
Google Play Families Policy

Our commitments:

We do not knowingly collect personal information from children under 13.
The game requires no account, registration, or login of any kind.
The game has no in-app purchases.
The game has no chat, social, or community features.
The game has no user-generated content.
The game does not link to external websites during gameplay.
Where the game is directed to children on Google Play, AdMob is configured with child-directed treatment (tagForChildDirectedTreatment(true)) to serve only COPPA-compliant, non-personalised ads.

⚠️ Parents & Guardians: If you believe your child under 13 has provided personal information while using this app, please email us immediately at appsmastermind@outlook.com with the subject line "Child Data Concern". We will investigate and delete any such information promptly.

10App Target Audience & Content Rating

This information is required by Google Play Console under App content → Target audience and content:

Field	Declaration
Target age group	All ages (including children)
Google Play content rating	Everyone (E) — casual puzzle game, no violence or mature content
Does the app appeal primarily to children?	Yes — Save The Dog is a simple, colourful pet-rescue puzzle game
In-app purchases (IAP)?	No
User accounts or login?	No
Social / community features?	No
Advertisements present?	Yes — Google AdMob
Ad content appropriate for children?	Yes — AdMob child-directed setting enabled where applicable
ESRB / PEGI equivalent	Everyone / PEGI 3

11Google Play Data Safety Declaration

The following matches our submission in Google Play Console → App content → Data safety, mandatory for all apps on Google Play since 2022:

Google Play Data Safety Question	Answer
Does the app collect or share any user data?	Yes — via Google AdMob SDK
Is all data encrypted in transit?	Yes — TLS/HTTPS for all network requests
Can users request data deletion?	Yes — email appsmastermind@outlook.com
Device or other IDs collected?	Yes — Advertising ID (GAID/IDFA) by AdMob
App activity data (ad interactions) collected?	Yes — ad clicks, views, completions by AdMob
Data shared with third parties?	Yes — with Google only, for advertising purposes
Does app contain ads?	Yes — Banner, Interstitial, Rewarded (Google AdMob)
Financial / payment data collected?	No — no in-app purchases
Location data collected?	No
Health or fitness data?	No
Contacts, SMS, emails, or files?	No
Camera or microphone data?	No
Browsing history or search history?	No
Biometric data?	No

📌 This declaration matches the Data Safety form filed for com.appmastermind.savethedog on Google Play. Any update to this form will also be reflected in this Privacy Policy.

12App Permissions

Save The Dog requests only the minimum permissions required to function and display ads. No dangerous or sensitive permissions are requested.

Permission	Required By	Purpose	Sensitive?
`INTERNET`	Google AdMob	Load and display advertisements from Google servers	No
`ACCESS_NETWORK_STATE`	Google AdMob	Check connectivity before requesting ads to avoid errors	No
`ACCESS_WIFI_STATE`	Google AdMob	Optimise ad request behaviour on Wi-Fi networks	No

✅ The app does not request access to: precise or approximate location, camera, microphone, contacts, call logs, SMS, files/storage, calendar, biometric sensors, or any other sensitive Android/iOS permissions.

13Data Storage & Security

On-device local storage (Unity PlayerPrefs):

Player progress keys CurrentLevel and UnlockLevel, audio keys Music and Sound, and ad counter ShowAds are saved via Unity's PlayerPrefs API.
All PlayerPrefs data is stored entirely on your device and is never transmitted to any server.
This data is automatically removed when you uninstall the game or clear app data in your device settings.

Third-party server storage (Google / AdMob):

Ad-related data (Advertising ID, IP address, interactions) is sent to Google's servers via HTTPS (TLS 1.2 or higher).
Google maintains industry-standard security including encryption at rest.

AppMasterMind's own infrastructure:

We do not operate any servers, databases, or back-end systems for this game.
We store zero personal user data on our own infrastructure.

14Data Retention

Data Type	Where Stored	Retained Until
Game progress & settings (PlayerPrefs)	Your device only	Until app is uninstalled or you clear app data
AdMob advertising & interaction data	Google servers	Per Google's data retention schedule
App crash / diagnostic data	Google Play servers	Per Google Play data retention policy

AppMasterMind retains no personal data on its own infrastructure at any time.

15Your Rights — GDPR / CCPA / CPRA

Depending on your country or state of residence, you have the following rights over your personal data. We will respond to all valid requests within 30 days.

Right	Applies To	Description	How to Exercise
Right to Know / Access	GDPR (EU), CCPA (CA)	Know what personal data is held about you	Email appsmastermind@outlook.com
Right to Deletion / Erasure	GDPR (EU), CCPA (CA)	Request your personal data be deleted	Email with subject: "Data Deletion Request"
Right to Correction / Rectification	GDPR (EU), CPRA (CA)	Correct inaccurate data held about you	Email us
Right to Data Portability	GDPR (EU)	Receive data in a structured, machine-readable format	Email us
Right to Restrict Processing	GDPR (EU)	Request we limit how your data is processed	Email us
Right to Object	GDPR (EU)	Object to processing based on legitimate interests	Email us or opt out of ad personalisation (Section 8)
Right to Opt Out of Sale / Sharing	CCPA / CPRA (CA)	We do NOT sell or share data — no action needed	N/A — see Section 16
Right to Non-Discrimination	CCPA / CPRA (CA)	You will not be penalised for exercising your rights	Guaranteed
Right to Withdraw Consent	GDPR (EU)	Withdraw previously given consent at any time	Uninstall the app, or change ad settings (Section 8)
Right to Lodge a Complaint	GDPR (EU)	File a complaint with your national Data Protection Authority	EDPB — Find your DPA

To exercise rights over data held by Google/AdMob, visit myaccount.google.com/data-and-privacy.

16Do Not Sell or Share My Personal Information

This section is provided for California residents under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA 2023).

✅ AppMasterMind does NOT sell or share your personal information with any third party for monetary or other valuable consideration, and has not done so in the preceding 12 months.

While Google AdMob receives device and ad-related data to serve advertisements, this constitutes a service provider relationship (not a sale or sharing), as Google processes this data on our behalf under a written agreement that prohibits Google from using the data for its own commercial purposes beyond ad delivery.

Because we do not sell or share personal information, there is no opt-out action required. However, California residents may still exercise all other CCPA/CPRA rights listed in Section 15, or contact us at appsmastermind@outlook.com.

17International Data Transfers

Save The Dog is available globally. If you are located outside the United States, please note that data processed by Google AdMob may be transferred to and stored on servers in the United States or other countries.

Google LLC participates in the EU–US Data Privacy Framework and uses Standard Contractual Clauses (SCCs) approved by the European Commission for international transfers, ensuring an adequate level of data protection for EU/EEA users. For details, see Google's Privacy Framework page.

AppMasterMind itself does not transfer personal data internationally, as we do not operate any servers.

18Changes to This Policy

We may update this Privacy Policy to reflect:

Changes in applicable laws (GDPR, COPPA, CCPA/CPRA, etc.)
New or removed third-party SDKs
New game features that affect data handling
Updates to Google Play or AdMob requirements

When we update this policy:

Both the Effective Date and Last Updated dates at the top of this page will be changed.
Material changes will be announced in the Google Play Store release notes for the relevant app update.
For significant changes affecting EU/EEA users, a new consent prompt may be displayed in-app.
Continued use of the game after the updated Effective Date constitutes acceptance of the revised policy.

📌 This Privacy Policy is permanently hosted at a stable public URL and linked from our Google Play Store listing. The URL does not change when the policy is updated.